Known more for its nickname of ‘Peacock’ than it was for its model number, the 1941 Wurlitzer 850 is such a rare bird that no manual for it was ever published.
The ‘Peacock’ was the first jukebox to utilise polaroid film in the cabinet display and was also notable for being the first one to use an electrical rather than a mechanical selector.
The centre panel is a walnut framed glass shield depicting two peacocks perched on a branch and behind this a polarising unit spins two circular discs of film which are lit from within. The rotation causes the peacocks change to colour before your eyes and the effect is quite mesmerising.
Amongst the high quality woods used on the cabinet is a special blonde veneer which was also used on the dashboard of the 1941 Cadillac. Art nouveau inspired nickel detailing swoops down the sides of the machine and also provides an elegant cover for the front speaker. This example features the original stained glass panels and has been painstakingly restored by our experts here in the UK.
The 850 is a large machine but it signalled a new era in jukebox aesthetics, and despite its capacity of just 24 78rpm records it raised the bar for every model that followed. A rare and much coveted find in today’s marketplace the Peacock is without doubt one of the most collectable pieces that has ever passed through our hands.
Allow us to explain how and why we go to such extreme lengths when repairing and restoring vintage games.
Over the years we are fortunate enough to have gathered together a select few individuals whose enthusiasm for jukeboxes, pinball machines and vintage arcade games ensures that they are never less than 100% committed to the task in hand. They quite simply love breathing new life into old circuitry and want to see as many of these classic pieces preserved for future generations as possible.
Not for them the perfunctory checklists and proverbial ‘tyre kicking’ which pass for an inspection at other dealers but instead an unflinching determination to get to grips with the detail. This usually begins with a thorough strip down of the machine and a forensic examination of the internal workings. They’ll be aware of the particular quirks and foibles of any given piece and instead of just replacing failed parts they’ll always go the extra mile, swapping out components which are likely to fail in the near future.
An obvious comparison would be between a classic car which remains on show in a garage and one that you can actually enjoy driving.
Rare though many of these machines are, rarer still are the examples which have been properly restored or can truthfully be said to be in full working order. It goes without saying that when unrestored machines come up for sale online or at auction, they’ll often be priced rather lower than the machines sold by The Games Room Company, and the point we wish to get across above all others is that there’s a reason for this.
In this business The Games Room Company’s reputation is second to none, and as it’s been hard won over the years it’s something we never take for granted. Every machine that goes off to a customer, be they corporate or private, is a potential advertisement for the business and if we didn’t do our job properly then we wouldn’t have the high number of loyal, returning customers that we do.
We’re justly proud of our One Year Parts and Labour Warranty, which extends to on-site visits so if your machine does require some attention, you won’t necessarily have to endure the pain of separation.
We’ve always recognised that with specialised products such as these the after sales service is just as important as the initial sale. It takes a long time to build a reputation and over the years our commitment has won us not just the loyalty of our clients but also the trust of the last remaining American Jukebox manufacturer, Rockola, who in 2014 appointed us as their Exclusive British dealer.
Music itself is an important part of our business, as reflected by our treasured vinyl library, so we are able to help you source and create the perfect playlist. We also make all of the title cards in original typewriter font – so if you’re a bit stuck for choice, we are only too happy to help!
The Games Room Company is one of the oldest jukebox dealers in the country. Our founder, Reginald Waldersmith, first learned about jukeboxes in the early 1950s when we were servicing jukeboxes on American Air Force bases. We’ve been selling jukeboxes since 1962, so know a thing or two about our products! Our showroom will gladly assist you on any questions you may have before or after you purchase any Games Room Company equipment.